Project Overview Wrote comprehensive service content for Cochrane Valley Dental’s dental implant page, integrating it into their website and promoting it via Google Ads and local SEO. Research covered the implant process, osseointegration, and patient concerns, creating educational content addressing technical details and anxieties. Used the practice’s brand voice, crafting copy that explains the multistep process while emphasizing long-term benefits and success rates.
Project Overview I wrote educational content for Cochrane Valley Dental’s root canal treatment page, integrating it into their website and marketing channels. My research focused on common patient misconceptions, and I structured the content in a myth-busting format to address five key concerns. I ensured brand voice alignment and crafted evidence-based copy that positions Dr. Khosla as a knowledgeable provider. The goal was to reduce treatment anxiety and encourage consultations.
Project Overview Wrote a content piece for Culture RP’s marketing section, published on their digital platform and social media. Research delved into the evolving digital marketing landscape to clarify distinctions between traditional online advertising and content marketing strategies. Integrated Culture RP’s editorial voice, creating French-language copy addressing ad blockers and Web 2.0 consumer behaviour. Published as part of their marketing education series, including an infographic from Wink Stratégies to support analysis of how brands should adapt their communication strategies.
Project Overview I interviewed Marie Mure-Ravaud to discuss content marketing strategies, showcasing expert insights. I crafted copy distilling four essential tips into an engaging summary for marketing professionals. The headline and description emphasize practical value to drive click-throughs and establish thought leadership.
Project Overview I wrote content for Calgary Eye Specialist’s Children’s Vision Month campaign. My research emphasized that 80% of learning depends on vision, creating urgency for parents. The copy addresses screen time and provides guidance on eye exams. My strategy focused on educating parents, educators, and healthcare professionals, positioning the clinic as a trusted pediatric eye care resource.
Project OverviewI wrote content to capitalize on Calgary Eye Specialist’s recognition, focusing on building credibility through third-party validation, comprehensive services, and a patient-centered approach. My copywriting aimed to convert recognition into trust, targeting potential patients. I emphasized the clinic’s competitive advantages and community recognition to drive appointment bookings.
Project Overview I wrote content to introduce Cochrane Valley Dental’s innovative Botox treatment for bruxism, positioning the practice as forward-thinking. My research focused on the condition and treatment benefits, crafting accessible educational copy for those with teeth grinding or jaw pain. My strategy centered on building trust through clear explanations, emphasizing the treatment’s quick, effective nature to encourage consultations.
Project OverviewI wrote content to promote thought leadership on professional storytelling, crafting copy that appeals to business audiences seeking communication skills. My strategy focused on marketing professionals, business leaders, and content creators looking to improve storytelling. I emphasized the practical value of three methods through engaging headlines and descriptions designed to drive engagement with the full LinkedIn article.
Project Overview I wrote a blog post for Calgary Eye Specialist’s UV Safety Month campaign, promoting seasonal eye health awareness. My research focused on Calgary-specific UV risks, creating locally relevant content. My strategy focused on educating outdoor enthusiasts and families about proactive eye protection with clear messaging. I crafted compelling content to encourage preventive care and clinic visits during summer.
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